We get asked lots of questions about YouTube and SoundCloud. When I say lots, I mean LOTS! It’s pretty cool to be relied upon for such an important channel of global distribution. However, we often find ourselves getting asked the same questions by different folks and we also know that there are a ton of groups out there that may be wondering the same things.

In an effort to be of the most service as possible in addition to being more efficient, we have started writing an FAQ, which is published publicly on our website. You may expect it to grow and mature over time, as the breadth of our knowledge increases.

Questions answered to start include:
– What does Exploration do? – How does Exploration make money? – How does Exploration pay its clients? – Why doesn’t Exploration list who their clients are? – How is Exploration different from its competitors?

Read the FAQ

Last week we debuted a brand new technology to create music videos at scale. We are calling her Phoenix, as she gathers all of the forgotten sound recordings of old (or new) catalogs, such that they can rise again and be heard on the world’s #1 music consumption platform, YouTube.

The response has been terrific! Over 3,000 videos have already been created and the end of demand isn’t anywhere in sight.

Just when we thought we had it all figured out, William, our CFO, pipes up with an idea.

“The software works so well and its so fast, why don’t you give it away for free to your current clients, even for a short time, and see if you can create some good will.”, he explained. Then he carried on, “If someone isn’t keen to have you work on their behalf fully, that’s ok, too. Creating video to be consumed for YouTube from audio files is an investment for labels. Just make sure the charge is reasonable enough so that folks can see a return within a short amount of time.”

Pretty sharp, he is. Pretty sharp.

So here’s the skinny on music video production until the end of June (that two weeks away):

If you are a client of Exploration, music video production via Phoenix is free. If you are not currently a client, music video production costs $3 each.

It’s an experiment and we’ll keep you posted as to the results and feedback.

Keen to discuss music videos in more depth? Drop us a line!

Rene Merideth, COO and Co-Founder of Exploration, is being featured on a panel brought to you by LA Women in Music.

YouTube: Finding Your Place and Your Money

Topics to be covered:

  • Branding your channel
  • Maximizing uploads
  • Reaching your audience
  • Listener Calls To Action
  • Protection of your Copyrights

    Date: Saturday, June 28, 2014
    Time: 11:00am – 1:00pm
    Location: SAE-LA INSTITUTE
    DFC Room (1st floor)
    6565 Sunset Blvd.
    Hollywood, CA 90028 MAP

    I hope you’re having a great day! Don’t forget to slow down long enough to enjoy the music..